Version 3.1, last updated July 2023 (see the previous privacy policy here).
This privacy policy describes who we are, what information we collect from you, how we process your information, who we share it with, and your rights under data protection laws.
To make it easier for you to navigate this privacy policy, we have put certain words and phrases in bold. You can click on them to see a definition of the word or phrase.
We, Yahoo EMEA Limited, are a technology and media company. Yahoo EMEA Limited is a company established under the laws of Ireland and with headquarters located at ####Dublin-v2address#### Ireland. Yahoo EMEA Limited is the data controller, meaning that we are responsible for why and how the personal information we collect through our services is used and held.
We provide the following services.
In this privacy policy, our consumer services and digital advertising services are referred to together as ‘our services’.
This privacy policy applies when:
This privacy policy does not apply:
Throughout this privacy policy we refer to different categories of personal information that we process.
Click on + on the right to learn more about these categories of information.
The table below provides more detail about the categories of information we collect and process.
Description
Information such as your username, password, log-in activity and the unique identifiers we create for your account.
Approximate geolocation information
Information about your approximate location (for example, the country or city you are in). This does not include precise geolocation information (as described below).
Recordings of phone calls you have with us, such as those with our Member Services team.
Emails from retailers and other organisations (not personal emails between individuals).
Information such as your name, email address, phone number and postal address.
Declared user-preference information
Information you provide to customise or improve your use of our consumer services, such as the stock symbols you add to your finance portfolio or the sports teams you follow on our sports site.
This includes your age, gender, marital status and socioeconomic information (for example, your level of education, employment status and income range).
Information about your device, such as your browser (and the version), operating system (and the version), screen resolution and device type.
Information about the emails (including commercial emails ) you send and receive through our email service, such as the subject line, the content of incoming and outgoing emails and attachments (in limited circumstances as described in this privacy policy), and metadata about your emails, such as the times they are sent.
Comments, suggestions or survey responses that you give us about our consumer services, or after contacting our Member Services team.
Information such as payment information, including debit card and credit card numbers, expiry dates, card verification codes and PayPal account details.
Details of official identity documents, such as your driving licence, passport or national ID card, when we need to verify your identity.
Interests that we think you have, based on your activity on our consumer services. For example, we assume that you are interested in sports if you visit our sports sites and apps, search for sports related content using our search services, or receive sports-related commercial emails using our email services.
Online activity information
Information about your interaction with our consumer services, such as your search history, and information about your interaction with our digital advertising services.
Precise geolocation information
Information that describes where you are in a precise way. This can include the coordinates (latitude and longitude) of your device, which are precise enough to locate it at a specific place (for example, an address).
Information about your purchases, receipts and subscriptions with us.
A series of letters and numbers that identifies, for example, your device or an IP address. This category includes identifiers stored in cookies .
Survey responses, and comments on articles on our consumer services and Yahoo-sponsored promotions.
We collect information about you at different times and from different sources, depending on:
We collect some of this information by using cookies and similar technologies . Learn more in our cookie policy.
When you use our consumer services or use other companies' sites or apps that use our digital advertising services , we collect your information.
Click on + on the right to learn more about when we collect your information.
| Type of information | When we collect it |
|---|---|
| Your account information , demographic information , contact information . | When you sign up for an account. |
| Your contact information , account information , and identity documents . | To provide customer support or manage your account in limited cases. |
| Your feedback and call recordings . | During phone calls and whenever you interact with our customer support team. |
| Declared user-preference information you provide to tailor your experience, such as stock symbols and favourite sports teams. | At the time you provide the information. |
| Financial information you provide to pay for subscription services. | When you make the payment or subscribe to our services. |
| Contact information and user-generated content that you provide in surveys, comments, and Yahoo-sponsored promotions. | When you provide information on our consumer services in surveys, comments, and Yahoo-sponsored promotions. |
| Type of information | When we collect it |
|---|---|
| Information about your activity, including the following: | |
| Your online activity information on our consumer services, such as which ads or articles you clicked on, your search queries, apps you’ve installed or used, and the frequency, duration and time of day of your visits. | When you click on ads or articles or install or use our sites and apps. |
| Your email information . | When you use Yahoo or AOL email services to send or receive emails. |
| The site you visited or the app you used immediately before and after using our consumer services . | When you start using and stop using our consumer services. |
| Purchase information about the type and duration of your subscriptions or purchases from us on our consumer services . | When your subscription with us starts and ends, or the purchase is made. |
| Information about your device, including the following: | |
| Device information such as your device’s language settings, geographic region and time zone. | |
Technical identifiers such as IP addresses, internet service provider, device identifiers and mobile phone network.
| Type of information | When we collect it |
|---|---|
| Information about your activity, including the following: | |
| Your online activity information on third party sites and apps, such as which ads or articles you clicked on. | When you click on ads that we provide through our digital advertising services . |
| Information about your device, including the following: | |
| Device information such as your device’s language settings, geographic region and time zone. | |
Technical identifiers such as IP addresses, internet service provider, device identifiers and mobile phone network.
| Type of information | When we collect it |
|---|---|
| Information from publicly available sources, or from our commercial partners and third-party data providers under contracts with them, including technical identifiers , demographic information , device information , online activity information , inferred interests , precise geolocation information and approximate geolocation information . | When we access the information from publicly available sources or enter into agreements with partners who provide the services to us. |
| Contact information and demographic information from social media platforms. | When you use your social media login to use our consumer services . |
When you use our consumer services or use other companies' sites or apps that use our digital advertising services , we use your information for the following purposes:
When we process information in connection with these purposes, we rely on legal bases (valid legal reasons). The legal bases we rely on are as follows.
Click on + on the right to learn more.
Approximate geolocation information
If you are using our services in the EEA, UK, or Switzerland you can go to your privacy controls to control how we use your email information for product features.
To send you newsletters that you have subscribed to as part of your use of our consumer services.
Approximate geolocation information
Declared user-preference information
Online activity information
Precise geolocation information
Approximate geolocation information
Declared user-preference information
Online activity information
Precise geolocation information
We also use your email address to send you newsletters that you have subscribed to as part of our consumer services.
| Category of information we process | Why we process this information |
|---|---|
| Commercial emails | To create aggregate statistics using non-identifiable information from commercial emails that you and our other users have received. These aggregate statistics help us to understand how our consumer services are used, what commercial products and services are most popular, and other consumer behaviour. If you are using our services in the EEA, UK or Switzerland, you can use your privacy controls to control whether we include non-identifiable information from your commercial emails in our aggregate statistics. Please see the ‘Yahoo and AOL Mail’ section in our consumer services page for more information. |
Declared user-preference information
Approximate geolocation information
Online activity information
Precise geolocation information
Examples of this type of processing include:
This may involve sharing information with other technology companies to protect against security threats and report illegal material or content to law-enforcement agencies, government departments or other authorities.
We share your information with our external advisors when we get legal advice, or with others in connection with legal claims and other disputes.
| Category of information we process | Why we process this information |
|---|---|
| Technical identifiers | To deliver ads to you and protect our consumer services from advertising-related fraud. For example, if we do not have your consent to use cookies and similar technologies to provide you with ads, or to personalise the ads we show you, we will show you ads based on information like the page you are on or the time of day (these are often referred to as basic or contextual ads). When we show these ads, we will use your IP address to deliver the ads and make sure that you are not a fraudulent user. Please see how digital advertising works to learn more about how we use your information to provide advertising to you. |
We process your information when it is necessary for us to do so in order to meet our legal obligations.
Online activity information
We process your information when it is necessary for us to do so in order to protect your vital interests or those of another person.
| Category of information we process | Why we process this information |
|---|---|
| All categories of information | To review and share information, including with law-enforcement agencies and others, in circumstances where your or someone else’s vital interests need to be protected, such as in an emergency. Vital interests include protecting your (and other people’s) life and physical or mental wellbeing, and detecting, removing and reporting illegal content. For example, we use detection tools to identify child sexual abuse material (CSAM) in our email service. When we detect CSAM, it is reported to the United States National Center for Missing & Exploited Children. When protecting vital interests we aim to combat harmful conduct and promote safety, integrity and security, including when we are investigating reports of harmful behaviour or are taking appropriate action, such as sharing information with relevant authorities when someone needs help. |
Below are the categories of recipients we share your information with.
Click on + on the right to learn more about these recipients and why we share your information with them.
Category of recipient
Why we share your information
We share your information with other Yahoo companies for a variety of purposes, including to:
Processors acting on our behalf
We share your information with processors that work on our behalf and process your information as instructed by us. Processors include:
If you consent to the sharing of your information with our advertising partners for the purposes mentioned below, we will share and allow our advertising partners to collect your online activity information , device information , approximate geolocation information , and technical identifiers so they can:
With your consent, Yahoo will also share the inferred interests we have created about you with Taboola so that Taboola can perform the above activities. To learn more about Taboola, you can read their Privacy Policy.
You can view a list of the advertising partners we work with or manage how they use your information at any time, by clicking on the 'Privacy & cookie settings' or 'Privacy dashboard' links on our sites and apps.
We take part in the IAB Europe Transparency & Consent Framework and keep to its specifications and policies. We operate the Consent Management Platform and our identification number is 14.
When you use our search services, we share your information with search partners to provide our search services. Search partners receive your online activity information , technical identifiers and approximate geolocation information . They may use your information to provide extra search features such as maps, local business listings or flight information. For more information about our search services and how we share your information with search partners, go to our consumer services page.
Content and social media partners
If we have your consent , we will share your online activity information , device information and approximate geolocation information with our content and social media partners to enable them to provide relevant content and other features as part of our consumer services , such as:
These partners will use your information in line with your privacy settings, their own privacy policies, and our agreements with them. You can view a list of the content and social-media partners we work with or manage how they use your information at any time, by clicking on the 'Privacy & cookie settings' or 'Privacy dashboard' links on our sites and apps.
We work with e-commerce partners to provide product listings, catalogues, shopping carts, price alerts, payment processing and related online commerce functionality. E-commerce partners include AWIN, Skimlinks, Amazon, and Sovrn.
In our consumer services , our e-commerce partners may, for example, display hyperlinks to third-party goods and services. If you click on those hyperlinks you will be redirected to retailers, manufacturers, or other sites and apps that provide information or the ability to buy those goods and services. These partners will collect information related to your activity and will use that information in line with their policies and our agreements with them.
Government agencies or other third parties
We share information with third parties and law-enforcement agencies to:
New owners
If the ownership or control of all or part of Yahoo (or one or more of our consumer services or digital advertising services ) changes or is proposed to change as a result of a merger, acquisition, or sale of any assets, we may transfer your information to the new (or prospective) owner or controller.
You have certain rights over your information, including the right to receive a copy of your personal information, to control how we process certain information, and to correct or delete personal information.
This section provides further information on your rights and how to exercise them.
These rights may be limited in certain circumstances. For example, when we:
Click on + on the right to learn more.
You can exercise your privacy rights by visiting your privacy controls. You can also exercise your privacy rights by filling in our privacy form.
You have the right to object to us processing your personal information. You can update your marketing preferences at any time by visiting your privacy controls. You can also object by filling in our privacy form.